Evgeniya Salomatina

Head of Marketing with 8+ years of experience in B2B SaaS and PaaS.

Over the last 5 years, I have gained strong product marketing experience by creating messaging and positioning architecture, developing product usage case analyses, and conducting prospect interviews to drive product innovation. The main industries are eLearning (VK.COM, EBAC, iSpring Solutions) and the on-demand services industry (Uber, YanGo, Lexus).

Skilled in creating data-driven brand strategies and leading international marketing campaigns. Known for innovation and achieving measurable results in multicultural environments.

Winner of marketing awards for impactful brand communications, experienced speaker.

Currently working as

- Head of Marketing at SimpliPhi,
- Marketing Strategist for a Canadian project,
- Mentor, helping owners of startups to achieve their goals.

Created, tested, and scaled growth hacking strategies

resulting in a 180% increase in web traffic, a 3x increase in LinkedIn followers, and improved organic traffic by 58% YoY.

Led the product marketing strategy for global SaaS products

driving cross-selling and go-to-market (GTM) efforts across all channels, resulting in a 2x increase in monthly sales, a 30% rise in MQL leads, and CR SAL to SQL from 1% to 1.3%.

Measure and analyze

CusDev, persona building, pricing & packaging, go-to-market, new feature releases, messaging & positioning, and post-launch product marketing reviews