I’m a B2B SaaS marketer who also happens to be a Brazilian Canadian — though my story began in Russia, I’ve built my career across three continents. After working in Brazil and Russia for years, I moved to Montréal, where I now lead marketing efforts for local companies!
...YES, I teamed up with AI to brainstorm this post — because leveraging innovative tools is kind of my thing! I'm all about efficiency while keeping everything genuine and uniquely me.
Over the past 8+ years, I’ve specialized in driving impactful marketing strategies for SaaS and PaaS products, working with global tech giants and startups. My work has always been fueled by one core goal: to make marketing smarter, more efficient, and genuinely impactful.
Let's dive in and go straight to the point...
Here's a summary of my expertise:
💼 B2B Lead Gen Guru: Generating lots and lots of quality leads through various channels is my jam. PPC campaigns, webinars, lead magnets—you name it!
💡 Innovation in Marketing: Working in the innovation management space lets me bring fresh, creative ideas to marketing. I love shaking things up!
🌎 Leading: I used to inspire multicultural teams, providing empathic leadership on one hand, and collaborate with owners of businesses, answering their demands.
🚀 Efficiency Enthusiast: I'm all about making things work better and smarter. Why settle for "good enough" when you can have "awesome"?
📊 Data-Driven Decision Maker: Reviewing, analyzing, and providing feedback for process and campaign improvements is part of my daily routine.
🙂 Fun and Personable: I believe work doesn't have to be boring. I love making people laugh and keeping things casual—marketing should be engaging and enjoyable!
Let's connect if you're a B2B marketer looking to bounce around some not-so-boring ideas, someone in the innovation space curious about my path, or simply someone who enjoys a casual chat over a nice rosé in Montreal. I'm always up for a good conversation about making marketing smarter and more effective!
On this website, you’ll find:
- Portfolio with successful marketing projects https://earlyaccessinfo.com/blog/portfolio
- CV, outlining my experience and accomplishments https://earlyaccessinfo.com/blog/cv-evgeniya-salomatina
- Templates and prompts I’ve created to streamline marketing workflows https://earlyaccessinfo.com/blog/outbound-and-inbound
- Newsletter where I share openings for marketers https://earlyaccessinfo.com/blog/connection
